Let’s take it
to the street.
Behind the Smile.
A street interview series. Made in New York.
Meet Ilana. Our first choice.
Ilana Eden
Ilana has a knack for putting people at ease and making them smile. We’ve worked with her on Stowic’s street interviews and recommend her for Behind the Smile: warm, playful, and comfortable turning a question into a real conversation.
Instagram ↗Subject to your approval and shoot-date availability.
Meet Tara.
Tara Struss
NYC actor and creator with improv and commercial experience, including work with Clairol, Kitsch and Bumble & Bumble.
Instagram ↗Subject to your approval and shoot-date availability.
Four concepts to launch the series.
We’ll bring your four pilot ideas to Washington Square Park, then shape the strongest responses into four standalone videos for Instagram and LinkedIn.
Can you make a stranger smile?
A compliment, a joke, a kind gesture. One participant makes the next person smile, and the chain continues.
What would make your smile a 10?
Start with a confidence score. Follow with what would make it a 10. Bring together different perspectives without judging anyone’s smile.
What matters most?
Price, appearance, comfort, time, result, or a doctor’s explanation. Pick three priorities, then tell us which matters most.
Ask an orthodontist anything.
Collect the questions people have always wanted to ask. A starting point for future response videos with an orthodontist.
Real passersby. Their own answers. Each episode brings several voices together, with a clear opening hook, captions, and a short SoftSmile closing credit.
Real people.
Good conversations.
A question gives people a reason to stop. The follow-up gives them a reason to open up. Here’s what that looks like in our work.
From first question to final edit.
A 3–4 hour NYC shoot with a host and camera operator. Four edited vertical videos, each combining multiple participants’ answers into a complete episode.
- Questions and creative prep
- Host sourcing and coordination
- Location planning and filming
- Clear outdoor audio
- Participant releases
- Captions and branding
- Raw footage from released participants
$2,400
Everything included
Creative preparation, host, filming, outdoor audio, participant releases, four edited videos, captions, branding, and released raw footage.
Includes organic use on SoftSmile’s channels, captions, a consistent series identity, released raw footage, and one consolidated revision round. First edits within two weeks of scope approval, provided filming is scheduled within the first week. We’ll agree a weather backup date before the shoot. Permits or other location fees, if required, and paid advertising rights are quoted separately before booking.
Choose the host, confirm the scope, and we’ll set a shoot date.
Let’s make it happen ↗